BUILT ON EXPERIENCE

More than two decades in shopping centre marketing.

OUR MISSION

MORE VISITORS. MORE SALES. STRONGER COMMUNICATION.

25+

YEARS OF EXPERIENCE

100+

MAGAZINE ISSUES PUBLISHED

100s

OF ASSETS CREATED
EVERY MONTH

30

DAYS OF CONTENT
AUTOMATICALLY PUBLISHED

1

PLATFORM FOR MALLS
AND TENANTS

OUR STORY

IT ALL STARTED IN 2001.

The beginning

Our team members have been working in shopping centre marketing since 2001, with experience spanning virtually every area of a full-service advertising agency — from advertising campaigns and tenant promotions to events, in-mall radio and integrated marketing solutions.

Magazine publishing has been an important part of that experience. For more than seven years, members of our team produced and published almost 100 monthly shopping centre magazines, each with 164 pages — managing editorial planning, visual storytelling, advertising, tenant coordination and high-quality print production.

That experience became the foundation for MallMania.

A New Generation

The shopping centre magazine, reinvented.

MallMania brings the traditional shopping centre magazine into a new era.

We combine decades of creative and marketing experience with advanced design techniques, intelligent automation and the latest AI-powered production tools.

The result is a faster and more scalable content-production model capable of delivering premium creative work across print, digital, web, video and social media. Many more monthly magazines are now created.

But the magazine is only the beginning.

OUR PROCESS

CREATE. GENERATE. PUBLISH.

One magazine. Hundreds of assets. A month of content.

1. CREATE

THE MAGAZINE

One monthly production. One powerful source of content.

Every MallMania cycle begins with the creation of a premium shopping centre magazine.

Available in printed, digital and online formats, the magazine brings together the mall, its tenants, products, campaigns and stories in one professionally designed monthly publication.

Rather than treating the magazine as the final product, however, we designed it to become the creative foundation for everything that follows.

One magazine becomes an entire month of content.

2. GENERATE

100s OF SOCIAL ASSETS

From magazine content to hundreds of social media assets.

Once the magazine is produced, MallMania transforms its content into a structured monthly social media production.

Images, products, stories and campaigns become hundreds of professionally designed social media assets — including posts, stories, reels, videos and other platform-specific content.

Content is created both for the shopping centre itself and for each participating tenant, turning a single coordinated production into an extensive multi-channel content ecosystem.

CREATE the magazine. GENERATE hundreds of assets.

3. PUBLISH

AUTOMATICALLY

A month of content, automatically distributed.

Creating hundreds of assets solves only part of the challenge. Publishing them consistently across multiple channels throughout the month can itself become a significant operational task.

That is why MallMania automates the distribution process.

Once content has been reviewed and approved, it can be scheduled according to the requirements of the mall and individual tenants and automatically published across their connected social media channels throughout the month.

CREATE. GENERATE. PUBLISH.

One coordinated monthly workflow — from the first magazine page to the final social media post.

OUR PROCESS

One Platform

A seamless workflow

Behind MallMania is our custom-built content production platform, designed to coordinate the entire monthly process between MallMania, shopping centre management and participating tenants.

  • Magazine structures can be proposed, reviewed and approved

  • Advertising spaces and tenant participation can be coordinated

  • Stores upload the products and materials they want featured

  • Content is created, reviewed and approved

  • Social media assets are generated, scheduled and prepared for distribution

For participating stores, the process is intentionally simple:

  • Submit the products

  • Review the content

  • Approve

We manage everything else.

TECHNOLOGY SERVING PEOPLE

We automate processes

Not creativity

Our approach to technology is simple: technology should remove repetitive work and make complex processes easier for people to manage.

MallMania combines human creative direction, design and marketing expertise with AI-assisted production and purpose-built software to increase speed, consistency and scale without sacrificing creative quality.

And our technology capabilities extend beyond the MallMania platform.

Upon request, we can also design and develop custom applications and digital tools for shopping centres, helping management teams simplify, improve and automate their own day-to-day workflows.

Additional Services available in 4 languages

German | French | Italian | English

single language | bilingual | multi-language

White-Label Content Engine
——-
for Malls and their Tenants

164 pages Magazine
==>
30 social media assets
for each tenant and
300 social media assets
for the mall (monthly)